Question for short-term rental owners: What’s a great way to welcome guests and make them feel comfortable as soon as they walk in the door? Answer: scent marketing! Of course,…
The plane has landed, and you’re on vacation! As you stroll into the open-air lobby of the tropical resort you’ve booked, you’re immediately struck by the inviting ambiance. Palm trees…
For regular folks, car shopping is exciting, stressful, and often ultimately rewarding. As one of the more expensive items people buy, there's a sense of weight and pressure to the…
These days, competition for customers is robust. Companies are pulling out all the stops to attract attention to their products, and there’s a keen focus on scent marketing and the…
Imagine this scenario: you’re strolling through the mall, focusing on the pace of the person in front of you, when your senses alert you to something intriguing. You pause, sniff…
When you eat at a restaurant, what are you looking for? Flavorful food, of course! A comfortable atmosphere where the lighting and music are just right, certainly. Entertaining companions, definitely!…