Who Nose How Well We Smell?

By | Business, Fragrance, Odor Control

Dog with fake nose and glasses

How many separate smells can humans detect? Who nose? Some say a trillion, others say a few thousand. The sense of smell is mysterious and subjective. We are still learning how to describe and measure scents, and even how to market with them. Nevertheless, there are remarkable examples of people with amazing olfactory abilities. Enjoy this roundup of smell stories.

Smell and Health

“What is a ‘healthy’ smell? Can smells influence health? Bad smells signify a possible hazard … so some diseases smell bad, but not all, for example the breath of diabetics smells sweet. What is a ‘good’ smell and why are there good smells?”
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Surprising New Discoveries About Our Sense of Smell

“Joy could smell a musky odor coming from her husband’s neck area, but she didn’t think much of it, until six years later, when he was diagnosed with Parkinson’s disease. Joy and her husband were attending a Parkinson’s disease support group, and to her astonishment, she detected the same musky smell coming from the other patients. She decided to tell her doctor, who contacted a research lab, which performed a controlled experiment with her.”
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How Many Different Smells Can The Human Nose Actually Detect?

“For this report, we worked with data content firm Priceonomics to analyze anonymized Redbooth data spanning hundreds of thousands of users to determine how and when people complete tasks. We calculated percentages based on the total number of tasks reported as completed.”
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Speaking Perfume: A–Z of Common Fragrance Descriptions

“Who would ever guess that ‘aromatic’ in perfumery parlance means green, camphorous, herbal notes, as opposed to ‘having an aroma,’ as a dictionary would define it? Or how would one define balsamic, aldehydic and floralcy?”
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Inside the Invisible but Influential World of Scent Branding

“Scented environments have been shown to reduce typos made by office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product. But from offices and trade show booths to retail environments and the products themselves, the true power of olfactory branding (also known as scent branding) is in its unique ability to form immediate, powerful, and differentiated emotional connections with customers, particularly within a category of functionally similar offerings.”
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Photo by Braydon Anderson on Unsplash

Does Scent Branding Make Sense for Your Business?

By | Business, Fragrance

Scent BrandingBusiness owners and facility managers that ignore scent branding may be missing a great opportunity.

Aire-Master’s mission has always been to “enhance the customer’s image of quality”. Put another way, we help your facility represent and promote your brand. Aire-Master understands that the customer experience is about more than just a transaction; it is about connecting with the brand in a lasting and meaningful way.

Your facility functions as part of your branding effort by engaging all of a visitor’s senses:

  • Signage, architecture, interior design, lighting, etc.
  • Background music, fountains, or quiet spaces.
  • Textures, fabrics, flooring, door handles, and other fixtures.
  • Food service, complementary coffee, mints, or other refreshments.

Our senses don’t work in isolation, and you’ve carefully chosen all of these elements to add up to a total experience. But you might not have given much thought to the other sense — smell.

What if you could engage customers in a subtle but positive way through the sense of smell? Business owners and facility managers that ignore scent branding may be missing a great opportunity.

Aire-Master has a wonderful scent branding program that just might be the missing piece of your branding puzzle. We can help create a calming, or uplifting, or exotic atmosphere in your establishment.

Smell is, in some ways, the most powerful of senses. Humans may be able to distinguish a trillion different odors. A 2014 study estimates that “the human olfactory system, with its hundreds of different olfactory receptors, far outperforms the other senses in the number of physically different stimuli it can discriminate.”

A scent can make an immediate emotional impact or evoke a powerful memory. The key is to keep the fragrance level low. Aire-Master has always advocated, even in odor-control applications, a light, pleasant background aroma. You don’t want to smack your customer in the face with a strong scent, but simply contribute to the overall good experience of the brand. If the fragrance is too noticeable, the customer might think you’re trying to manipulate them and your efforts could backfire.

“A pleasant smell appears to turn on a switch in your brain that shifts your focus to the positive aspects of your environment and blinds you from the negative. The entire experience changes.”

You want your customers to love your brand, and we love a brand when it makes us feel great about ourselves. Aire-Master’s scent branding that can help your brand make a great impression and give your customers the best possible experience.

A Note of Thanks Goes a Long Way

By | Business, Cleaning And Disinfecting, Fragrance, Work Smarter

note of thanks

One of the most effective ways to work smarter is to simply express gratitude with a note of thanks. Make an effort to notice someone doing something good and recognize them for it. As Larry Dennis wrote: “There’s little more we can do to give ourselves a lift than to express an ‘attitude of gratitude.’ It results in changed feelings on the part of the giver and ultimately influences the attitudes and feelings of the recipient. If you’d like to take charge of your world and work, begin today to be more appreciative and show it.”

How To Write A Thank You Note

“Over the last few weeks of the academic year, I began writing a note of thanks to someone in my school… The result was immediate. Almost every teacher told me that the expression of thanks was something that they needed to hear that day. That made me feel good as well.”

Do Mops Spread Disease?

“Building managers should become aware of some of the studies available on how the tools we use to clean surfaces — specifically, cleaning cloths and mops — can sometimes spread disease and cause cross-contamination.”

How Do You Become An Entrepreneur?

“The best way to become an entrepreneur is to simply start a business or join a fledgling business. Any business… Building a business is about solving problems… If you build value for people, you will make money.”

Three Email Habits That Kill Your Whole Team’s Productivity

“After hashing things out together, it became clear that the overload Eric and his company were experiencing wasn’t just a staffing issue. It was more likely a productivity one, starting with how Eric communicated with his staff. Three of his bad email habits were trickling down to everybody else, undermining the entire team’s working methods.”

Being Helpful at Work Can Make You Worse at Your Job

“One of the simplest strategies for making new work friends, if that’s your thing: Be helpful… But in a recent column in Harvard Business Review, University of Florida business professor Klodiana Lanaj outlined a major downside to this approach: Helping out your colleagues is exhausting.”

The Nose Knows: Humans Can Smell More Than 1 Trillion Scents

“People often say that humans can distinguish among only 10,000 different odors. But in fact, the nose can tell apart at least 1 trillion different odors, and possibly many more, the new findings suggest.”

Quote of the Day

“Try not to become a man of success, but rather to become a man of value.” — Albert Einstein

New Fragrances – Fall 2015

By | Fragrance, Odor Control

Fragrance Pyramid - Amber NightsWe have introduced four new fragrances to our odor control fragrance line: Amber Nights, Blue Agave, Enchanted Forest, and Pom Springs.

Amber Nights is a rich citrus floral with a woody base. Top notes include: lemon, orange mandarin, tangelo. Middle notes: jasmine, apple, lily of the valley, carnation. Base notes: vanilla, amber, woody, vetivert, moss.

Blue Agave features bright, festive top notes on a floral base. Top notes: bergamot tea, lime, blue agave. Middle notes: lavender, jasmine, woody patchouli. Base notes: bois de rose, woody.

Enchanted Forest enchants with spicy green notes, flowers, and various woods. Top notes: galbanum and green herbs. Middle notes: floral, evergreen, violet, rose. Base notes: woody, vetivert musk, sandalwood, cedarwood.

Pom Springs is a sweet, tropical fruit blend with a vanilla base. Top notes: orange, mandarin, apple, pear. Middle notes: pomegranate, strawberry, raspberry, pineapple, plum, rose, coconut. Base notes: vanilla, woody, amber.

Contact your local Aire-Master service representative to try any of these new fragrances, or any of our other scents.

Work Smarter (September 25, 2015)

By | Business, Fragrance, Work Smarter

Gemini Mission Control

Even if you are not in the technology business, doing business requires a lot of technology these days. There is a lot to learn in order to work smarter, and you must not stop learning. Communicate clearly and give others the benefit of the doubt. Just don’t let your own story get lost in the shuffle. And remember — you can learn something from unlikely sources, like witty baseball players.

IT 101 For Small Businesses

“IT is everywhere in your small business environment, from your business’ internet hookup to your website to your credit card processing system. If you’re just starting out with your company, building your IT infrastructure can seem like a big haul. In truth, you can start small and grow it as you go along — but you do need a plan from the get-go.”

3 Ways to Keep Your Small Business Story Personal, Yet Credible

“There was an era when big business ruled. … But in the last decade the tide has changed. More consumers are seeking out small businesses as a personal choice. … Today, it’s a balance between personalization and legitimacy that is essential to building confidence in consumers and turning them into customers.”

How I Managed to Out-Learn the Competition

“The real goal with knowledge — and where you can out-learn your competitors — is to internalize learnings and let things you learn change you. After all, you can know the name of all the tools in the shed but, if you’ve never learned to use any of them, your knowledge isn’t worth very much.”

How to Avoid Miscommunications & Email Like a Real Human Being

“When speaking face-to-face, it’s the verbal and nonverbal social cues that allow us to gauge the best way to arrange our wording in order to get our point across clearly. In email, we don’t get such real-time feedback. Once our message is in the hand of the recipient, we’ve lost all control. … So how do we write emails that enable empathy — especially with people we might have never met in person before?”

11 Smells That Are Slowly Disappearing

This one’s just for fun. “Nothing can trigger a memory so unexpectedly as an aroma. … But some fragrances are being phased out of existence thanks to technology and safety regulations. How many of these do you miss?”

Four Lessons for Small Business Owners from Yogi Berra

“Baseball legend Yogi Berra was among the most successful athletes at creating an enduring personal brand. He had a reputation for excellent performance, honesty, and good humor — qualities of successful entrepreneurs. Here are some of the leadership lessons that small business owners can take from the life of Yogi Berra.”

Quote of the Day

“You’ve got to be very careful if you don’t know where you are going, because you might not get there.” — Yogi Berra

7 Ways to Boost Holiday Sales

By | Business, Community, Fragrance

Shopping Mall

Happy 2015 Holiday Season Expected For Retailers

Now is the time to prepare your retail business to “cash in” on sales projected for this holiday season! Here’s why: The August report from states that the 2015 holiday season is expected to see the biggest sales increase since 2011. Also, the November and December retail sales are projected to increase 5.7% over the same period in 2014. Reasons for these positive sales projections are:

  • Increase in “real” income
  • Decrease in unemployment
  • Consumers’ willingness to spend in traditional retail categories

Here are seven suggestions that can help you take advantage of this encouraging upswing to boost holiday sales:

1. Get Your Store Ready

A lot of shoppers start early, so be ready. Make sure you have inventory in stock or on order. If you’re going to do any advertising, set your budget and reserve ad space now. Get your deals, discounts, and promotions in place, and start them posting on social media. Determine your staffing needs and plan your employees’ holiday schedules.

2. Get Your Staff Ready

You should always have your employees trained to deliver great service, of course. But they will need to go the extra mile during the holiday shopping season. It is crucial that the sales staff stay positive, friendly, and helpful. Even when the store is extra busy, staff members will need to spend extra time with customers to help them find what they need — and do it with a good attitude. Introduce a bonus program for your employees in advance, so they know their hard work will be appreciated and rewarded.

3. Sell Gift Cards (or Certificates)

Everybody loves gift cards. They save the buyer time. The recipient gets to come in later and shop for themselves. You don’t have to cover the inventory yet. It’s a win-win-win! Here’s a great tip: reward the person buying the gift card or certificate. They just referred your business to a friend or loved one — a potential new customer for you. “This person should get a coupon, a small gift, or some expression of appreciation…”

4. Connect With Your Community

Contact your local Chamber of Commerce to see if your town is doing a “shop local” campaign. If so, find a way to participate and promote both the local business community and your own business. Also, look for opportunities to promote local charities — either by joining a campaign or creating one to support a cause of your choice. You could, for example, donate a portion of all sales or sales of a particular item. Or perhaps you could match donations customers make while in the store. Be creative, encourage participation, and do some good in your community.

5. Create an Emotional Experience

Consumers today are very brand conscious by way of all their senses. Most people are visual learners, and the holidays provide a great time to decorate your business to create an emotional brand experience. Adding sight and sound creates a great ambiance for shoppers. It can also reduce stress from hectic schedules and make consumers slow down and “smell the roses.”

Strong emotions can be triggered by smell. Of all the senses, smell has the most direct path to the emotional center of the brain. Adding a scent marketing program can facilitate a serene state, prompting you to relax, buy more, and create memorable brands. From the time a customer enters your facility until they depart, you have an opportunity to create a fresh-scent brand experience.

Customers may remember you more by what they smell than what they see. And research shows that a pleasant aroma, even a very light one can create a unique brand experience that forges powerful emotional connections between you and your customers.

6. Track Your Results

As best you can, monitor your sales results. In other words, how many customers and sales dollars came from each advertising campaign, promotion, or offer? It’s okay to ask customers what brought them into the store. You can use the knowledge you gain to adjust your efforts from week to week and plan for next year.

7. Help Busy Retailers

If yours is not a retail business, the holidays provide you with a great opportunity to partner with retail stores and help them achieve their success — all while building brand awareness for your own business.

Retailers are busy through the holidays, so make a connection and build a relationship that benefits you both. As an example: if your business is food service, you can generate sales by reaching out to retailers now to arrange meal deliveries for their staff on busy days and hectic weeks. If you are a staffing company, you can aide in providing retailers with temporary workers. If your non-retail business provides any useful service, make sure to schedule those services now. Retailers will appreciate the freedom to focus on their own holiday rush without being sidetracked.