Category

Fragrance

Quiz: What is the Best Fragrance for Your Business?

By | Business, Fragrance
Fragrance themes

Aire-Master offers a large variety of fragrances for our scent marketing and odor control services. In fact, there are almost too many to choose from without having a way to narrow it down.

With that in mind, we made this short quiz to help find you the best type of fragrance for your business. It’s fun, and it might even get you thinking about how your business creates value for your customers!

Which industry best fits your business?

Which best describes your location?

Which best describes your customers or clientele?

Which best describes your workplace?

What is the main appeal of your business to customers?

Which best describes the atmosphere you present to customers?

What is your architectural / interior design style?

Quiz: What is the Best Fragrance for Your Business?
A Calming Fragrance

Calming Fragrances

A calming, relaxing, soothing fragrance would be just the thing for your facility. Perhaps Dark Vanilla, Green Tea Lemongrass, or White Tea & Thyme. See the complete list of Calming Fragrances
An Exotic Fragrance

Exotic Fragrances

We suggest an exotic, tropical, or luxurious fragrance for your business. Mango White Tea, Pure Sunshine, and Green Bamboo are all good choices. See the complete list of Exotic Fragrances
A Fresh Fragrance

Fresh Fragrances

You can never go wrong with a fresh, clean, crisp fragrance. Fresh Air, Green Clover and Aloe, and Citrus Basil are popular picks. See the complete list of Fresh Fragrances
A Fun Fragrance

Fun Fragrances

Kids just want to have fun — even grownup kids! Try Fruit Slices, Buttered Popcorn, or Blackberry Cream Vanilla! See the complete list of Fun Fragrances
An Inviting Fragrance

Inviting Fragrances

Aire-Master’s inviting fragrances capture the wonders of nature. Woody Path, Black Orchid, or White Tea Bamboo would be a great choice. See the complete list of Inviting Fragrances
A Romantic Fragrance

Romantic Fragrances

A romantic, nostalgic, floral fragrance would be a perfect match for your business. Choose from sensual scents such as Amber Nights, Magnolia Blossom, and Lavender Fields. See the complete list of Romantic Fragrances
An Uplifting Fragrance

Uplifting Fragrances

Wake up the mind and stimulate the senses with one of these uplifting fragrances. Give Blue Agave, Citrus Blossom, or Lemongrass a try. See the complete list of Uplifting Fragrances
A Welcoming Fragrance

Welcoming Fragrances

Make your customers feel like they're at grandma's house with a welcoming fragrance. Select from Brown Sugar Bacon, Candy Apple, Chocolate Chip Cookie, and more! See the complete list of Welcoming Fragrances

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Who Nose How Well We Smell?

By | Business, Fragrance, Odor Control

Dog with fake nose and glasses

How many separate smells can humans detect? Who nose? Some say a trillion, others say a few thousand. The sense of smell is mysterious and subjective. We are still learning how to describe and measure scents, and even how to market with them. Nevertheless, there are remarkable examples of people with amazing olfactory abilities. Enjoy this roundup of smell stories.

Smell and Health

“What is a ‘healthy’ smell? Can smells influence health? Bad smells signify a possible hazard … so some diseases smell bad, but not all, for example the breath of diabetics smells sweet. What is a ‘good’ smell and why are there good smells?”
Read More

Surprising New Discoveries About Our Sense of Smell

“Joy could smell a musky odor coming from her husband’s neck area, but she didn’t think much of it, until six years later, when he was diagnosed with Parkinson’s disease. Joy and her husband were attending a Parkinson’s disease support group, and to her astonishment, she detected the same musky smell coming from the other patients. She decided to tell her doctor, who contacted a research lab, which performed a controlled experiment with her.”
Read More

How Many Different Smells Can The Human Nose Actually Detect?

“For this report, we worked with data content firm Priceonomics to analyze anonymized Redbooth data spanning hundreds of thousands of users to determine how and when people complete tasks. We calculated percentages based on the total number of tasks reported as completed.”
Read More

Speaking Perfume: A–Z of Common Fragrance Descriptions

“Who would ever guess that ‘aromatic’ in perfumery parlance means green, camphorous, herbal notes, as opposed to ‘having an aroma,’ as a dictionary would define it? Or how would one define balsamic, aldehydic and floralcy?”
Read More

Inside the Invisible but Influential World of Scent Branding

“Scented environments have been shown to reduce typos made by office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product. But from offices and trade show booths to retail environments and the products themselves, the true power of olfactory branding (also known as scent branding) is in its unique ability to form immediate, powerful, and differentiated emotional connections with customers, particularly within a category of functionally similar offerings.”
Read More

Photo by Braydon Anderson on Unsplash

Does Scent Branding Make Sense for Your Business?

By | Business, Fragrance

Scent BrandingBusiness owners and facility managers that ignore scent branding may be missing a great opportunity.

Aire-Master’s mission has always been to “enhance the customer’s image of quality”. Put another way, we help your facility represent and promote your brand. Aire-Master understands that the customer experience is about more than just a transaction; it is about connecting with the brand in a lasting and meaningful way.

Your facility functions as part of your branding effort by engaging all of a visitor’s senses:

  • Signage, architecture, interior design, lighting, etc.
  • Background music, fountains, or quiet spaces.
  • Textures, fabrics, flooring, door handles, and other fixtures.
  • Food service, complementary coffee, mints, or other refreshments.

Our senses don’t work in isolation, and you’ve carefully chosen all of these elements to add up to a total experience. But you might not have given much thought to the other sense — smell.

What if you could engage customers in a subtle but positive way through the sense of smell? Business owners and facility managers that ignore scent branding may be missing a great opportunity.

Aire-Master has a wonderful scent branding program that just might be the missing piece of your branding puzzle. We can help create a calming, or uplifting, or exotic atmosphere in your establishment.

Smell is, in some ways, the most powerful of senses. Humans may be able to distinguish a trillion different odors. A 2014 study estimates that “the human olfactory system, with its hundreds of different olfactory receptors, far outperforms the other senses in the number of physically different stimuli it can discriminate.”

A scent can make an immediate emotional impact or evoke a powerful memory. The key is to keep the fragrance level low. Aire-Master has always advocated, even in odor-control applications, a light, pleasant background aroma. You don’t want to smack your customer in the face with a strong scent, but simply contribute to the overall good experience of the brand. If the fragrance is too noticeable, the customer might think you’re trying to manipulate them and your efforts could backfire.

“A pleasant smell appears to turn on a switch in your brain that shifts your focus to the positive aspects of your environment and blinds you from the negative. The entire experience changes.”

You want your customers to love your brand, and we love a brand when it makes us feel great about ourselves. Aire-Master’s scent branding that can help your brand make a great impression and give your customers the best possible experience.

A Note of Thanks Goes a Long Way

By | Business, Cleaning And Disinfecting, Fragrance, Work Smarter

note of thanks

One of the most effective ways to work smarter is to simply express gratitude with a note of thanks. Make an effort to notice someone doing something good and recognize them for it. As Larry Dennis wrote: “There’s little more we can do to give ourselves a lift than to express an ‘attitude of gratitude.’ It results in changed feelings on the part of the giver and ultimately influences the attitudes and feelings of the recipient. If you’d like to take charge of your world and work, begin today to be more appreciative and show it.”

How To Write A Thank You Note

“Over the last few weeks of the academic year, I began writing a note of thanks to someone in my school… The result was immediate. Almost every teacher told me that the expression of thanks was something that they needed to hear that day. That made me feel good as well.”
http://bit.ly/2eLd35k

Do Mops Spread Disease?

“Building managers should become aware of some of the studies available on how the tools we use to clean surfaces — specifically, cleaning cloths and mops — can sometimes spread disease and cause cross-contamination.”
http://bit.ly/2eogqDG

How Do You Become An Entrepreneur?

“The best way to become an entrepreneur is to simply start a business or join a fledgling business. Any business… Building a business is about solving problems… If you build value for people, you will make money.”
http://bit.ly/2f0LZ63

Three Email Habits That Kill Your Whole Team’s Productivity

“After hashing things out together, it became clear that the overload Eric and his company were experiencing wasn’t just a staffing issue. It was more likely a productivity one, starting with how Eric communicated with his staff. Three of his bad email habits were trickling down to everybody else, undermining the entire team’s working methods.”
http://bit.ly/2eEbBC7

Being Helpful at Work Can Make You Worse at Your Job

“One of the simplest strategies for making new work friends, if that’s your thing: Be helpful… But in a recent column in Harvard Business Review, University of Florida business professor Klodiana Lanaj outlined a major downside to this approach: Helping out your colleagues is exhausting.”
http://sciof.us/2dPCu7b

The Nose Knows: Humans Can Smell More Than 1 Trillion Scents

“People often say that humans can distinguish among only 10,000 different odors. But in fact, the nose can tell apart at least 1 trillion different odors, and possibly many more, the new findings suggest.”
http://bit.ly/2e477n1

Quote of the Day

“Try not to become a man of success, but rather to become a man of value.” — Albert Einstein

New Fragrances – Fall 2015

By | Fragrance, Odor Control

Fragrance Pyramid - Amber NightsWe have introduced four new fragrances to our odor control fragrance line: Amber Nights, Blue Agave, Enchanted Forest, and Pom Springs.

Amber Nights is a rich citrus floral with a woody base. Top notes include: lemon, orange mandarin, tangelo. Middle notes: jasmine, apple, lily of the valley, carnation. Base notes: vanilla, amber, woody, vetivert, moss.

Blue Agave features bright, festive top notes on a floral base. Top notes: bergamot tea, lime, blue agave. Middle notes: lavender, jasmine, woody patchouli. Base notes: bois de rose, woody.

Enchanted Forest enchants with spicy green notes, flowers, and various woods. Top notes: galbanum and green herbs. Middle notes: floral, evergreen, violet, rose. Base notes: woody, vetivert musk, sandalwood, cedarwood.

Pom Springs is a sweet, tropical fruit blend with a vanilla base. Top notes: orange, mandarin, apple, pear. Middle notes: pomegranate, strawberry, raspberry, pineapple, plum, rose, coconut. Base notes: vanilla, woody, amber.

Contact your local Aire-Master service representative to try any of these new fragrances, or any of our other scents.

Work Smarter (September 25, 2015)

By | Business, Fragrance, Work Smarter

Gemini Mission Control

Even if you are not in the technology business, doing business requires a lot of technology these days. There is a lot to learn in order to work smarter, and you must not stop learning. Communicate clearly and give others the benefit of the doubt. Just don’t let your own story get lost in the shuffle. And remember — you can learn something from unlikely sources, like witty baseball players.

IT 101 For Small Businesses

“IT is everywhere in your small business environment, from your business’ internet hookup to your website to your credit card processing system. If you’re just starting out with your company, building your IT infrastructure can seem like a big haul. In truth, you can start small and grow it as you go along — but you do need a plan from the get-go.”
http://bit.ly/1LCF6jD

3 Ways to Keep Your Small Business Story Personal, Yet Credible

“There was an era when big business ruled. … But in the last decade the tide has changed. More consumers are seeking out small businesses as a personal choice. … Today, it’s a balance between personalization and legitimacy that is essential to building confidence in consumers and turning them into customers.”
http://bit.ly/1R5OAnJ

How I Managed to Out-Learn the Competition

“The real goal with knowledge — and where you can out-learn your competitors — is to internalize learnings and let things you learn change you. After all, you can know the name of all the tools in the shed but, if you’ve never learned to use any of them, your knowledge isn’t worth very much.”
http://bit.ly/1Fyp0X0

How to Avoid Miscommunications & Email Like a Real Human Being

“When speaking face-to-face, it’s the verbal and nonverbal social cues that allow us to gauge the best way to arrange our wording in order to get our point across clearly. In email, we don’t get such real-time feedback. Once our message is in the hand of the recipient, we’ve lost all control. … So how do we write emails that enable empathy — especially with people we might have never met in person before?”
http://bit.ly/1KUvjEF

11 Smells That Are Slowly Disappearing

This one’s just for fun. “Nothing can trigger a memory so unexpectedly as an aroma. … But some fragrances are being phased out of existence thanks to technology and safety regulations. How many of these do you miss?”
http://bit.ly/1iQ8ojA

Four Lessons for Small Business Owners from Yogi Berra

“Baseball legend Yogi Berra was among the most successful athletes at creating an enduring personal brand. He had a reputation for excellent performance, honesty, and good humor — qualities of successful entrepreneurs. Here are some of the leadership lessons that small business owners can take from the life of Yogi Berra.”
http://bit.ly/1PBR63U

Quote of the Day

“You’ve got to be very careful if you don’t know where you are going, because you might not get there.” — Yogi Berra