Floors: mopped. Trash can liners: changed. Surfaces: wiped. But you still smell it, that hint of something unpleasant, lingering. No matter how much time you spend or how many cleaning…
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Scientific research into first impressions suggests that they are formed quickly. How fast? When customers encounter a new business, studies show they form a sense of it within the first…
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When you open up your business for the day, things are in tip-top shape. Everything is clean, organized, and odor-free. If only it would stay that way. By afternoon, unpleasant…
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The Invisible Experience Factor in Fitness Facilities If you own or manage a gym, you know what your clients want. A motivating atmosphere, modern equipment, proper lighting, and helpful staff.…
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When you’re looking for a new gym or fitness club, what do YOU value? A bustling atmosphere that motivates? Loud music to get you moving? A certain clientele? Being surrounded…
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The Critical First Impression—How Smell Shapes Customer Experience Making a good first impression is always a great idea. That’s especially true when you open a business. The ambience of the…
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