Red Crow

For older Americans, senior living communities serve an important role. They help provide care and connection when folks need it most. “Change” can be a scary word when you rely…

You’re a hands-on manager. You know your store and your customers well. But there’s one thing that keeps tugging at you: Guests often comment on your store’s smell, but you…

Large commercial spaces are tough to scent consistently. One of the reasons is that the design varies from one to the next. As a property manager, you might have two…

When it comes to scent marketing, subtlety is the key. It’s easy to go overboard and choose a fragrance that’s too strong. Or to crank up the settings to deliver…

Scents and events go together. Thorough event planners don’t just focus on the visual and auditory; they also think about how fragrance can enhance the gathering. Attendees notice just about…

Scent zoning is a method of scent marketing that uses multiple scents to enhance the customer experience. Unlike most olfactory branding, it’s not a “one scent fits all” approach. Instead,…