Scent Marketing

Ah, the spa. For those who love it, there’s no better way to soothe the senses and hit the reset button! But for it to be the relaxing, reinvigorating retreat…

With scent marketing, the focus is usually on increasing profitability or retail traffic. But there’s one benefit that’s often overlooked, and it’s a significant one—the effects that scents have on…

Here’s a fun fact about our sense of smell: humans can pick out more than 1 trillion different odors! Compare that to our sense of sight, which allows us to…

One of the amazing things about scents is that they facilitate time travel. When we breathe in a smell we recognize from childhood—like grandma baking cookies or dad grilling steaks—we’re…

Just over the horizon, a new season approaches. Soon, summer’s heat will fade, and the sights, sounds, and smells of fall will fill the air. With it comes a host…