You head to the movie theater excited to watch your favorite superheroes save the day. You’ve already spent too much money on the ticket, and you’re determined NOT to spend…
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Sometimes, scents are more than a pleasant smell. Sometimes, they’re more like a time machine, whisking you back many years to a powerful memory. Perhaps the smell of sunscreen takes…
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Seasons are more than just periods of time. They’re living, breathing entities that affect our moods and memories. Seasonal scent marketing can tap into these effects. The scents of spring…
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Scent marketing goes by many names. Also called olfactory branding, scent branding, and ambient scenting, it’s the strategy of adding smells to the air your customers inhale to enhance their…
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What does your business smell like? Did anything come to mind? Maybe you’re not sure what your business smells like and think it doesn’t really matter. Think again! The smells…
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Consumers in the marketplace have more options than ever before, meaning competitive advantages can be difficult to come by. Nearly imperceptible differences between businesses can be the difference in making…
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