Scent marketing goes by many names. Also called olfactory branding, scent branding, and ambient scenting, it’s the strategy of adding smells to the air your customers inhale to enhance their…
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What does your business smell like? Did anything come to mind? Maybe you’re not sure what your business smells like and think it doesn’t really matter. Think again! The smells…
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Consumers in the marketplace have more options than ever before, meaning competitive advantages can be difficult to come by. Nearly imperceptible differences between businesses can be the difference in making…
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You encounter scent diffusers more often than you realize. When you enter businesses, large or small, you are frequently exposed to subtle fragrances that set subconscious tones. This is likely…
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Your customers begin to assess your business before they even walk in the door. They notice the outdoor signage, branding, and brightly colored “sale” messages. That’s what they’re used to,…
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You’ve implemented scent marketing strategies for your business…now what? Beyond smelling the difference yourself, how can you tell if it’s working? From the beginning, measuring scent marketing efforts is critical.…
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