Just over the horizon, a new season approaches. Soon, summer’s heat will fade, and the sights, sounds, and smells of fall will fill the air. With it comes a host…
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For businesses, catching a customer’s attention isn’t easy. From cheesy promotions to tugging on emotions, customers have seen and felt it all. They’ve become jaded to the classic bag of…
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The Power of First Impressions and Signature Scents Every impression is important. But the first, as the saying goes, is the most powerful. In business, a positive first impression can…
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Why Scent Matters in the Workplace How does your brand stand out? Colorful logo and a catchy tagline? Video and/or radio commercials with earworm jingles? Attention-grabbing “air dancers” outside your…
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When you’re looking for a new gym or fitness club, what do YOU value? A bustling atmosphere that motivates? Loud music to get you moving? A certain clientele? Being surrounded…
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The Critical First Impression—How Smell Shapes Customer Experience Making a good first impression is always a great idea. That’s especially true when you open a business. The ambience of the…
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