You’ve implemented scent marketing strategies for your business…now what? Beyond smelling the difference yourself, how can you tell if it’s working? From the beginning, measuring scent marketing efforts is critical.…
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In the ultra-competitive hospitality industry, retaining regular customers and attracting new ones gets tougher daily. Scent marketing, used by many of the world’s most successful hotel brands, has helped elevate…
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As a business owner, it pays to ask: how do I choose the right fragrance for my business? Because when customers enter your store, stay in your hotel, or visit…
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Can you think of a time when the inviting smell wafting out of a store drew you in for an unplanned visit? And once you were there, did you stay…
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In the competition between scent diffusers vs air fresheners, it’s the customer who wins. That’s because both options provide convenient scent solutions. Air fresheners are an easy way to mask…
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Smells. They’re everywhere, all the time. Despite this—or maybe because of it—their impact on our day-to-day lives is often overlooked. The science of scent seeks to understand and explain how…
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