Whether you realize it or not, your business smells like something. Every business does. That means your customers associate a specific smell with your brand. They may not pick up…

Everybody breathes. As we inhale through our noses, we’re gathering data for our brains to process through our sense of smell. Humans have been doing it for millennia; it’s instinctual.…

You’ve heard the talk about scent branding. Some people say it really works. Some say it doesn’t. But this is the trick: scent marketing has to be done right to…

When businesses look for ways to boost employee productivity, they often point their focus to new tools, new tech, and more training. As they do, they miss out on an…

You may think that the scent of a place doesn’t matter. But first impressions are heavily influenced by what you smell. Much more so than by what you see or…