Dirty Restrooms Turn Customers Away

By Cleaning And Disinfecting, Fragrance

Negative reactions to restroom conditions will keep customers from returning to a restaurant. In 2008, Harris Interactive conducted a poll of U.S. adults and found that diners link restroom hygiene to the overall hygiene of the establishment. In other words, if the restroom is dirty, the kitchen must be dirty. The top turn-off was an overflowing toilet, followed closely by unpleasant odors. We know something about that.

Here are the top conditions that will keep customers from coming back:

top restroom conditions that keep customers from coming back

Source

The Power of “Thank You”

By Business

From Jim Roudenis, Aire-Master Franchise Director:

The Springfield Business Journal is a wonderful publication that covers the business community in the Springfield, Missouri, area. The publisher, Diane Elizabeth Osis, and her staff provide local businesses with great information to help us in our business operations. As I travel the United States and have seen other business journals, I have come to realize and appreciate just how good our Springfield Business Journal is.

One day I took the time to write a thank you letter to Ms. Osis. I was sincere in my appreciation for all that they do to help Aire-Master and other local businesses. I usually read their publication from cover to cover because it is interesting and relevant. They have also been very gracious to our company in printing press releases over the years, telling others about our odor control and commercial hygiene business success.

I mailed the thank you letter on a Thursday, thinking that it would arrive and be read the following week. When I arrived to work on Friday morning my phone rang at 8:00am. Ms. Osis was on the phone and had received my letter that morning. With tears in her voice, she told me how much this letter meant to her.  She called her staff together that morning and gave them all a copy of my letter to hang on their office walls. She said that the deadlines of that week had put a real stress on their team and my letter put everything they do in to perspective. To know that someone appreciated their hard work made the challenges of the week worthwhile.

As we ended our conversation, I sat in my office profoundly quiet, contemplating what had just happened. My simple thank you letter had made an impact and a difference on an entire business staff. Wow! I could not have ever imagined the reverse impact this would have on me. It changed my life that morning and I will never look at sending a thank you card or letter the same again.

You have the power to make a difference in someone’s life today, just by using common courtesy. Take action today to send a thank you card to a business associate, customer, friend, or referral. You may be amazed at the impact it will have not only on them but also on yourself.

The Sense of Smell

By Fragrance

Nose / brain profile image

What the Nose Knows

The human sense of smell often goes unconsidered, but it is the sense with the most direct path to the emotional centers of the brain.

The nose is often assumed to be the organ of smell reception, when in fact, it is not. The primary function of the nose is to regulate the temperature and the humidity of the air we breathe, in order to protect the delicate linings of each nostril.

The olfactory receptors themselves are located at the top of the nose. There are 50 million smell receptors in the human olfactory epithelia, the total size of which, in humans, is about that of a small postage stamp, with half being at the top left and half at the top right nostril. Olfactory cells are not very long-lived. In fact there is a constant turnover of these cells. Their average active life has been estimated to be about 28 days.

A major neurological feature of the sense of smell is the large number of receptor cells that converge upon a relatively small number of secondary cells, located in the olfactory bulbs, which lie on the under surface of the brain. This convergence indicates that the sense has evolved in terms of sensitivity. It has been calculated that as few as seven or eight molecules striking an olfactory cell will produce a nerve impulse with about forty nerve cells needing to be stimulated before a smell sensation is reported. There have been numerous theories of olfaction, but all have failed to fully explain how we detect smells.

Studies have shown that a pleasant aroma, even a very light one, enhances the impression a room makes on those that enter it.

In addition to small receptors, the nose of humans contains another system, a touch system, which is often mistakenly assumed to be part of the sense of smell. This second system is the trigeminal system and it is part of the extensive 5th cranial nerve. Somatosensory, or touch nerves, detect pungent substances, such as ammonia, carbon dioxide and acetic acid. The chemosensory system is best illustrated by the protective head averting reflex when a pungent substance, such as household ammonia, is inhaled.