Our first work smarter item is an article on Entrepreneur that underscores the importance of storytelling in marketing. A personal story always stands out from crowd of noisemakers. We are often so familiar with our own stories that we think they aren’t interesting. But we all have a story to tell. Share yours.
The Secret Weapon That Will Make Your Business Stand Out in the War of Ideas
“A Silicon Valley venture capital investor turned to me during a recent lunch and said, ‘I’ve seen more than 2,000 pitches, and I can only remember about 10 of them.’ ‘What made the 10 stand out?’ I asked. ‘They all told a personal story.’”
Asking for Advice Makes You Seem More Competent, Not Less
“You hear a lot about fears of heights or spiders or clowns, but down deep, most people are most afraid of this one thing: sounding dumb. New research shows that people shy away from asking for help for fear of appearing less competent, but that this is an unfounded fear: Asking for advice actually makes you seem more capable.”
Avoiding Germs on Airplanes
“A former airline industry employee reveals some things you should know before flying. Airplanes can be much more germ-filled than you think. Don’t fly without hand sanitizer.”
Some Hand Dryers “spread germs 1,300 times more than paper towels”
“Dyson Airblade hand-driers spread 60 times more germs than standard air dryers, and 1,300 times more than standard paper towels, according to research published in the Journal of Applied Microbiology.”
There’s a Better Way to Wash Your Hands
“You do it several times a day: You grab some soap, rub your hands together for 20 seconds or so, then rinse. Yet if you’re aiming to get rid of as much bacteria as possible, you’ve been washing your hands all wrong.”
Smell Dating: The first mail odor dating service
Is this really a thing?
Quote of the Day
“To add value to others, one must first value others.” — John Maxwell