Scent Marketing is a multi-sensory experience that combined with Top-of-Mind Awareness (T.O.M.A.) can drive consumers to your business. You may have spent a lot of money in designing your logo, and building inside and out. Having a positive, recognizable signature scent as you enter your facility can help solidify your brand in the mind of the consumer. Not only do they like everything they have seen, heard, touched or tasted in connection with you, but adding smell can just complete the experience. It could be just the edge over your competition that you are looking for. Aire-Master can help you as you consider whether Scent Marketing is right for you!
Smelling is Believing
Mitsubishi’s marketing campaign for the Lancer Evo X. Mitsubishi’s ad agency, OMD, placed a fragrance ad in two major newspapers that simulated the leather smell that so many consumers associate with a brand new car. As a result, the Lancer Evo X sold out in two weeks and Mitsubishi’s annual sales increased 16% in a market that averaged a 20% decline. By giving prospective buyers an interactive, scent-inducing experience, Mitsubishi caused consumers to relive the emotions attached to a new car — and saw impressive results.
Scent Creation. Aire-Master can assist you in developing a signature fragrance that successfully represents your company. Create a fragrance made from high-quality essential oils and unique aromatic blends that will give your customers a unique, memorable brand experience.