New Franchisees, Marty and Michelle Lax

Marty and Michelle Lax began their franchise, AM of Central Alabama, in January 2017. Their sales territory includes the Alabama counties of Jefferson and Shelby, with Birmingham as the major city.

Marty has a lot of sales experience and has worked the past 12 years as the National Sales Manager for an advertising company. Marty shares that the advertising industry is tough because once you sell advertising to a customer, they may not purchase more for quite some time. You have to go out and find another customer.

Marty researched the internet, magazines, and anywhere that franchise opportunities were listed. He has previously owned businesses and wanted a franchise system that could help him succeed — where he was not alone in business.

Marty was particularly drawn to Aire-Master’s repeat business model. He and Michelle traveled to visit a competitor but were not impressed with their operation. They also visited Aire-Master corporate offices and were very comfortable with the management staff, who answered the questions they needed to make a decision for their future.

Michelle works as a procurement agent for a large company and deals with many vendors every year. She also saw the potential that the Aire-Master franchise system offers their family. They loved the products and services and the great sales potential that the Birmingham, Alabama, area offers.

We are excited to have new service representatives in Alabama, and we welcome Marty and Michelle to the Aire-Master family! Marty completed the online and inhouse Aire-Master training programs, and is available for service now. To ask about service in the Central Alabama area, email: alabama@airemaster.com.

Sign up for our Newsletter

Quarterly news and information for business people — to help you get your work done.

Subscribe!