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Business

Does Scent Branding Make Sense for Your Business?

By | Business, Fragrance

Scent BrandingBusiness owners and facility managers that ignore scent branding may be missing a great opportunity.

Aire-Master’s mission has always been to “enhance the customer’s image of quality”. Put another way, we help your facility represent and promote your brand. Aire-Master understands that the customer experience is about more than just a transaction; it is about connecting with the brand in a lasting and meaningful way.

Your facility functions as part of your branding effort by engaging all of a visitor’s senses:

  • Signage, architecture, interior design, lighting, etc.
  • Background music, fountains, or quiet spaces.
  • Textures, fabrics, flooring, door handles, and other fixtures.
  • Food service, complementary coffee, mints, or other refreshments.

Our senses don’t work in isolation, and you’ve carefully chosen all of these elements to add up to a total experience. But you might not have given much thought to the other sense — smell.

What if you could engage customers in a subtle but positive way through the sense of smell? Business owners and facility managers that ignore scent branding may be missing a great opportunity.

Aire-Master has a wonderful scent branding program that just might be the missing piece of your branding puzzle. We can help create a calming, or uplifting, or exotic atmosphere in your establishment.

Smell is, in some ways, the most powerful of senses. Humans may be able to distinguish a trillion different odors. A 2014 study estimates that “the human olfactory system, with its hundreds of different olfactory receptors, far outperforms the other senses in the number of physically different stimuli it can discriminate.”

A scent can make an immediate emotional impact or evoke a powerful memory. The key is to keep the fragrance level low. Aire-Master has always advocated, even in odor-control applications, a light, pleasant background aroma. You don’t want to smack your customer in the face with a strong scent, but simply contribute to the overall good experience of the brand. If the fragrance is too noticeable, the customer might think you’re trying to manipulate them and your efforts could backfire.

“A pleasant smell appears to turn on a switch in your brain that shifts your focus to the positive aspects of your environment and blinds you from the negative. The entire experience changes.”

You want your customers to love your brand, and we love a brand when it makes us feel great about ourselves. Aire-Master’s scent branding that can help your brand make a great impression and give your customers the best possible experience.

Simple Adjustments Can Create a Better Work Day

By | Business, Work Smarter

better work day
Our day-to-day activities and physical surroundings can have a huge impact on our productivity — positively or negatively. Many of the tasks we perform each day involve working and communicating with other people. Results generated by these important tasks are only as successful as our interactions with others. We can work smarter by being observant of our environment and by studying the practices and habits of those around us — including being honestly aware of our own behaviors. We can apply what we’ve learned by making simple adjustments to create a better work day, a fantastic week, and an awesome year!

Top 5 Worst Productivity Ideas

“Here are some of the top five traps I find people fall into when they try to increase their productivity. Most of them aren’t bad things in and of themselves. However, if they become your focus, you can be sure you aren’t going to be getting the benefits you are striving for.”
http://bit.ly/2lg2s9w

How Physical Clutter Negatively Affects Your Productivity

“Your ability to focus is restricted in cluttered environments, as well as your brain’s ability to process information. Clutter makes you distracted and unable to process information as efficiently as you do in an uncluttered, organized, and serene environment.”
http://bit.ly/2h9vxii

Mac vs. PC — Which Platform Should Your Small Business Choose

“Mac or PC? This age-old question is something entrepreneurs consider carefully, as the choice of one over the other can influence the success of their business. After thorough deliberation, the odds weigh in Apple’s favor, as more business professionals are choosing Mac over its Windows alternative.”
http://bit.ly/2zPxs3w

Most People Are Failing to Get the Right Amount of Sleep, Survey Says

“It’s no surprise that a lack of sleep can make people slower and less productive. That’s why it’s also not a shocker that two-thirds of American workers say they would be better employees if they got a few more hours of shut-eye.”
http://bit.ly/2z6Yd6i

Here’s a Better (and Less Whiny) Way to Say “That’s Not My Job”

“‘It’s not my job’ has become a phrase commonly used in the workplace. But that doesn’t mean it should be. Sure, this attitude may help you avoid doing extra work, but it’ll probably also prevent you from advancing in your career since you’ll be labeled as someone unwilling to go above and beyond.”
http://muse.cm/2gDz9bW

10 Things Incredibly Likable People Never, Ever Do (and Why You Love Them for It)

“Some people are incredibly likable because of the things they do. Some people are incredibly charismatic because of the things they do. And some people are incredibly likable because of the things they don’t do.”
http://on.inc.com/2lhGXVW

Quote of the Day

“The goal is not to be perfect by the end, the goal is to be better today.” — Simon Sinek

Poor Restroom Conditions Drive Customers Away

By | Business, Cleaning And Disinfecting
Poor restroom conditions

Poor restroom conditions can keep customers from returning to your business, according to a 2017 survey by Bradley Corporation. When a customer uses a restroom that’s in bad shape, it puts all of your products and services in a bad light.

If you are a restaurant owner or manager, dirty restrooms will likely make a customer assume your kitchen is dirty, too. There’s a good chance that customer is not coming back.

Keeping your restrooms clean and well stocked is a great way to create value for your customers. Show them that you care about their well-being, that you go the extra mile to treat them right.

Customers believe the condition of your restrooms is a direct reflection of all your goods and services.

Patrons assume your restaurant kitchen is only as clean as your restrooms. Attention to detail means everything!

Customers will likely consider not returning to your business if they experience an unclean or smelly restroom.

Workplace Cleanliness is Important to Employees and Customers

By | Business, Cleaning And Disinfecting, Hand Care, Odor Control, Work Smarter

workplace cleanliness
Making improvements in workplace cleanliness is a great way to work smarter — and create value for customers. Provide a clean environment for employees and customers. Back it up with good hygiene practices to avoid spreading germs.

Why the Cleanliness of Your Workplace Restroom Matters

“A dirty bathroom is more than a nuisance or a potential health hazard: According to a national hand-washing survey, the condition of restrooms in the workplace indicates to employees just how much their company values them.”
http://bit.ly/2lTy6Vy

Proper Handwashing — and Drying — Is the No. 1 Way to Prevent Spread of Contagious Disease

“When it comes to preventing the spread of contagious disease, handwashing tops the list of effective strategies. The key is to do it, and to do it correctly, using proper products and techniques.”
http://bit.ly/2p14Hx8

Face It — Why handwashing alone is not enough

“If you could see me at work, you would see my face is resting against the palm of my left hand as I look at the computer screen; that may be the biggest mistake I have made today when it comes to preventing the spread of germs and bacteria.”
http://bit.ly/2oICqc7

Restaurant cleanliness more important than customer service, finds report

“Food hygiene ratings have greater influence over a diner’s choice of venue than customer service, according to research by food safety management company Checkit.”
http://bit.ly/2osvbct

Odor Patrol: Tile and Grout Cleaning

“Grout — the substance filling the void between the tiles — is porous. The smaller the tile, the higher the grout-to-tile ration. So, while grout bonds the tiles together and prevents cracking and chipping, it also harbors soils, contaminants and urine.”
http://bit.ly/2phTIjL

New Franchisees, Marty and Michelle Lax

By | Business, Franchise News, Our Stories

Marty and Michelle Lax began their franchise, AM of Central Alabama, in January 2017. Their sales territory includes the Alabama counties of Jefferson and Shelby, with Birmingham as the major city.

Marty has a lot of sales experience and has worked the past 12 years as the National Sales Manager for an advertising company. Marty shares that the advertising industry is tough because once you sell advertising to a customer, they may not purchase more for quite some time. You have to go out and find another customer.

Marty researched the internet, magazines, and anywhere that franchise opportunities were listed. He has previously owned businesses and wanted a franchise system that could help him succeed — where he was not alone in business.

Marty was particularly drawn to Aire-Master’s repeat business model. He and Michelle traveled to visit a competitor but were not impressed with their operation. They also visited Aire-Master corporate offices and were very comfortable with the management staff, who answered the questions they needed to make a decision for their future.

Michelle works as a procurement agent for a large company and deals with many vendors every year. She also saw the potential that the Aire-Master franchise system offers their family. They loved the products and services and the great sales potential that the Birmingham, Alabama, area offers.

We are excited to have new service representatives in Alabama, and we welcome Marty and Michelle to the Aire-Master family! Marty completed the online and inhouse Aire-Master training programs, and is available for service now. To ask about service in the Central Alabama area, email: alabama@airemaster.com.

Employee Engagement: 3 Things Managers Should Know

By | Business

employee engagement

The term employee engagement refers to the degree to which employees are “fully absorbed by and enthusiastic about their work.” An engaged employee is more likely to embrace and promote the goals of the organization, speak positively about it, and recommend the company to prospective employees and customers.

There is no shortage of articles, books, and other resources dedicated to employee engagement; one can read about it endlessly. Three key points stand out for managers to consider when thinking about the subject.

1. Employees Don’t Think About Engagement

Employee Engagement is a buzzword loved by HR directors, management consultants, and business writers. It is mostly meaningless to actual employees. You’ll never hear a worker say, “I feel highly engaged at this company,” or, “I wish my supervisor would do more to engage me.”

As best selling author Rodd Wagner writes, “Enthusiastic workers talk about jobs and managers in much the same terms they always have. ‘I have a wonderful boss.’ ‘We have a great team.’ ‘I work for a cool company.’ ‘I’m really happy working there.’”

2. Emotions Drive Decisions

A recent Dale Carnegie study makes the point that, “Humans like to say they make rational decisions, but in reality they are driven by emotions.” Employees want to feel valued and they want to like the people they work for.

The supervisor makes a huge difference in how an employee feels about their job—good or bad. “It is the immediate supervisor who is the chief emotional driver in the workplace; reactions to him or her explain 84% of how employees feel about their organization.”

3. Communication is Crucial

Supervisors should be generous with positive reinforcement. Be quick to praise an employee or team for a job well done. “A simple call or message saying ‘good job’ will do. If the accomplishment is huge, you can invite your team to an impromptu celebratory lunch or dinner.”

Managers need to give continual feedback to employees. Don’t wait for an annual performance review. Employees don’t stick around for years and years as they did in the past. “This is only one reason why more frequent employee reviews and feedback are necessary” to keep employees engaged. Expect more of this now that Millennials make up the largest segment of the workforce.

Whether they call it employee engagement or some other phrase, good managers want dedicated employees who feel good about their jobs. It is important for managers and employees treating each other with respect — that will never change.

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