Category

Business

New Franchisees, Marty and Michelle Lax

By | Business, Franchise News, Our Stories | No Comments

Marty and Michelle Lax began their franchise, AM of Central Alabama, in January 2017. Their sales territory includes the Alabama counties of Jefferson and Shelby, with Birmingham as the major city.

Marty has a lot of sales experience and has worked the past 12 years as the National Sales Manager for an advertising company. Marty shares that the advertising industry is tough because once you sell advertising to a customer, they may not purchase more for quite some time. You have to go out and find another customer.

Marty researched the internet, magazines, and anywhere that franchise opportunities were listed. He has previously owned businesses and wanted a franchise system that could help him succeed — where he was not alone in business.

Marty was particularly drawn to Aire-Master’s repeat business model. He and Michelle traveled to visit a competitor but were not impressed with their operation. They also visited Aire-Master corporate offices and were very comfortable with the management staff, who answered the questions they needed to make a decision for their future.

Michelle works as a procurement agent for a large company and deals with many vendors every year. She also saw the potential that the Aire-Master franchise system offers their family. They loved the products and services and the great sales potential that the Birmingham, Alabama, area offers.

We are excited to have new service representatives in Alabama, and we welcome Marty and Michelle to the Aire-Master family! Marty completed the online and inhouse Aire-Master training programs, and is available for service now. To ask about service in the Central Alabama area, email: alabama@airemaster.com.

Employee Engagement: 3 Things Managers Should Know

By | Business | No Comments

employee engagement

The term employee engagement refers to the degree to which employees are “fully absorbed by and enthusiastic about their work.” An engaged employee is more likely to embrace and promote the goals of the organization, speak positively about it, and recommend the company to prospective employees and customers.

There is no shortage of articles, books, and other resources dedicated to employee engagement; one can read about it endlessly. Three key points stand out for managers to consider when thinking about the subject.

1. Employees Don’t Think About Engagement

Employee Engagement is a buzzword loved by HR directors, management consultants, and business writers. It is mostly meaningless to actual employees. You’ll never hear a worker say, “I feel highly engaged at this company,” or, “I wish my supervisor would do more to engage me.”

As best selling author Rodd Wagner writes, “Enthusiastic workers talk about jobs and managers in much the same terms they always have. ‘I have a wonderful boss.’ ‘We have a great team.’ ‘I work for a cool company.’ ‘I’m really happy working there.’”

2. Emotions Drive Decisions

A recent Dale Carnegie study makes the point that, “Humans like to say they make rational decisions, but in reality they are driven by emotions.” Employees want to feel valued and they want to like the people they work for.

The supervisor makes a huge difference in how an employee feels about their job—good or bad. “It is the immediate supervisor who is the chief emotional driver in the workplace; reactions to him or her explain 84% of how employees feel about their organization.”

3. Communication is Crucial

Supervisors should be generous with positive reinforcement. Be quick to praise an employee or team for a job well done. “A simple call or message saying ‘good job’ will do. If the accomplishment is huge, you can invite your team to an impromptu celebratory lunch or dinner.”

Managers need to give continual feedback to employees. Don’t wait for an annual performance review. Employees don’t stick around for years and years as they did in the past. “This is only one reason why more frequent employee reviews and feedback are necessary” to keep employees engaged. Expect more of this now that Millennials make up the largest segment of the workforce.

Whether they call it employee engagement or some other phrase, good managers want dedicated employees who feel good about their jobs. It is important for managers and employees treating each other with respect — that will never change.

Be the Best for Your Customers

By | Business, Work Smarter | No Comments

Be the best

We should all work harder — and work smarter — at striving to be the best at what we do. After all, our customers deserve the best, don’t they? A surefire way to create value is to provide the best service available. Another way is to communicate clearly and honestly, using the most suitable tools. Be the best at telling your story.

Best the Best, Not a Commodity

“Tom [Peters’] Credo: ‘Commodity’ is a state of mind — a loser’s state of mind. A-n-y-t-h-i-n-g can be significantly (dramatically?) differentiated.”
http://bit.ly/2kkycbr

Which Social Media Platforms Should Your Small Businesses Be Using?

“Social media marketing for small businesses can be a tricky game. It’s difficult to know how to allocate resources to have maximum effect when there are so many different platforms, with best practices for each.”
http://bit.ly/2jOKNRb

Seven Body Language Mistakes You Won’t Want to Make In Your Next Interview

“This graphic outlines seven different body language mistakes you won’t want to make, and how to avoid them.” Useful not just for interviews, these tips are good for sales presentations, customer service, meetings, and other interactions.
http://bit.ly/2kLE9z7

4 Follow-up Emails That’ll Backfire on You Real Fast

You get tired of waiting for someone to respond to an email, so you send a tactful follow up. “Yes, your goal of being diplomatic is coming from the right place. But if it causes you to make up fake excuses, you’re going to look worse than if you were just honest.”
http://muse.cm/2kLA660

How to Make a Sign

Seth Godin shares a good example of how to communicate clearly. It is worth taking the time to ask the kinds of questions he lists when making signs, writing memos, sending emails, even posting on social media.
http://bit.ly/2jOZdk7

Six Items That Should Never Be On Your To-Do List

“Writing a to-do list seems like a tidy little way to keep track of what you need to accomplish, but it can fall short or even derail your success… The content of your list is key to its usefulness. Here are six items that you should remove or never put on a to-do list.”
http://bit.ly/2kHSCsN

Quote of the Day

“A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.” — Tim Ferriss

Jim and Pat Schwartz, Western New York

By | Business, Franchise News, Our Stories | No Comments

Jim and Pat Schwartz are one of our many wonderful stories at Aire-Master and we couldn’t be more proud of them. They have been with Aire-Master since August, 1996, operating Aire-Master of Western New York. In fact, we’ve just celebrated their 20th year with us and honored them with an anniversary award.

Before Aire-Master, Jim and Pat both worked many years for the Safety and Security Department at Alfred College in New York. However, due to downsizing and Jim’s job being moved out of state, they both found themselves in need of employment. So they decided this would be a perfect opportunity to get back into business for themselves.

Having already worked with a cosmetic franchisor years earlier, Jim knew enough about franchising to give him a good idea of what he was looking for. While researching, he noticed Aire-Master among the franchise systems available in Entrepreneur Magazine. Jim discovered that Aire-Master hit many of the things that he was interested in, such as cost of ownership, repeat business, quality of product, and a positive relationship with the franchisor.

Jim and Pat Schwartz, Aire-Master of Western New York

Today, Jim and Pat employ many people, operate numerous service routes, and offer the full line of Aire-Master services to their customers. Over the years, as they have grown their franchise, they’ve received many recognitions for their achievements. Jim reasons, “Why recreate the wheel,” as they easily leaned into Aire-Master’s methods and strategies. This helped position their franchise as one of the top revenue generating franchises in the Aire-Master system.

Jim confesses that partnering with Aire-Master was naturally scary at first, but looking back now he says, “As it turns out, it was a blessing. It was the best thing we ever did!”

Watch the video above to hear an incredible story from Jim Schwartz on how he built a relationship with Watkins Glen International — who has become his largest customer.

Building Relationships Through Communication

By | Business, Franchise News | No Comments

Flying geese

Aire-Master’s longevity (58 years and counting) is largely due to our understanding the importance of building relationships with our franchisees and customers.

When a franchisee joins our system, they are placing their trust and future in our hands. We take that seriously! During the Aire-Master recruitment process, we’ll work together with you to see if you are a good fit for us — and more importantly — if we are a good fit for you. Our goal is to thoroughly equip you to operate an Aire-Master franchise.

Communication and Training

The line of open communication begins immediately at the start of the recruitment process. It then continues on with a Discovery Day invitation where you’ll visit us at our national headquarters. It’s here you’ll get to see the Aire-Master operation up close and personal. It will also be an opportunity to ask our team lots of questions. We’ll be ready and look forward to talking with you.

If we are a good fit and we welcome you aboard, our relationship will continue to grow and develop throughout our training process. We’ll provide you the proper training, guidance, and support to run an Aire-Master franchise. You will meet those who will interact with you throughout your partnership with us. And our support and encouragement will continue as you take the necessary steps in building your new franchise.

Sharing Opportunities

Here is something we’re proud of: over the years, we have had many referrals from our franchisees whose family members, friends, and even customers have gone on to acquire and operate their own Aire-Master franchises. We believe that says a lot about how well we build relationships within our franchise system. When our franchisees feel valued and productive, they want to share that same opportunity they’ve enjoyed with those around them.

Frequent communication and mutual respect are the hallmarks we value in building relationships and trust. We all benefit from working smarter — and harder — together.

Douglas McCauley and Aire-Master History

By | Business, Franchise News, Our Stories | No Comments

Aire-Master’s CEO, Douglas McCauley, gives a brief history of Aire-Master and shares how he grew up working in his father’s business learning everything he could. Then he reveals how was entrusted with his family’s legacy of steering the direction of Aire-Master into the future. You’ll also hear how the strategies he put in place and decisions he made were pivotal in turning Aire-Master into the ever-growing, national franchise system it is today. Douglas McCauley closes his message by inviting you to discover if Aire-Master is right for you.

Sign up for our Newsletter

Quarterly news and information for business people — to help you get your work done.

Subscribe!