Does Scent Branding Make Sense for Your Business?

By | Business, Fragrance

Scent BrandingBusiness owners and facility managers that ignore scent branding may be missing a great opportunity.

Aire-Master’s mission has always been to “enhance the customer’s image of quality”. Put another way, we help your facility represent and promote your brand. Aire-Master understands that the customer experience is about more than just a transaction; it is about connecting with the brand in a lasting and meaningful way.

Your facility functions as part of your branding effort by engaging all of a visitor’s senses:

  • Signage, architecture, interior design, lighting, etc.
  • Background music, fountains, or quiet spaces.
  • Textures, fabrics, flooring, door handles, and other fixtures.
  • Food service, complementary coffee, mints, or other refreshments.

Our senses don’t work in isolation, and you’ve carefully chosen all of these elements to add up to a total experience. But you might not have given much thought to the other sense — smell.

What if you could engage customers in a subtle but positive way through the sense of smell? Business owners and facility managers that ignore scent branding may be missing a great opportunity.

Aire-Master has a wonderful scent branding program that just might be the missing piece of your branding puzzle. We can help create a calming, or uplifting, or exotic atmosphere in your establishment.

Smell is, in some ways, the most powerful of senses. Humans may be able to distinguish a trillion different odors. A 2014 study estimates that “the human olfactory system, with its hundreds of different olfactory receptors, far outperforms the other senses in the number of physically different stimuli it can discriminate.”

A scent can make an immediate emotional impact or evoke a powerful memory. The key is to keep the fragrance level low. Aire-Master has always advocated, even in odor-control applications, a light, pleasant background aroma. You don’t want to smack your customer in the face with a strong scent, but simply contribute to the overall good experience of the brand. If the fragrance is too noticeable, the customer might think you’re trying to manipulate them and your efforts could backfire.

“A pleasant smell appears to turn on a switch in your brain that shifts your focus to the positive aspects of your environment and blinds you from the negative. The entire experience changes.”

You want your customers to love your brand, and we love a brand when it makes us feel great about ourselves. Aire-Master’s scent branding that can help your brand make a great impression and give your customers the best possible experience.

Simple Adjustments Can Create a Better Work Day

By | Business, Work Smarter

better work day
Our day-to-day activities and physical surroundings can have a huge impact on our productivity — positively or negatively. Many of the tasks we perform each day involve working and communicating with other people. Results generated by these important tasks are only as successful as our interactions with others. We can work smarter by being observant of our environment and by studying the practices and habits of those around us — including being honestly aware of our own behaviors. We can apply what we’ve learned by making simple adjustments to create a better work day, a fantastic week, and an awesome year!

Top 5 Worst Productivity Ideas

“Here are some of the top five traps I find people fall into when they try to increase their productivity. Most of them aren’t bad things in and of themselves. However, if they become your focus, you can be sure you aren’t going to be getting the benefits you are striving for.”
http://bit.ly/2lg2s9w

How Physical Clutter Negatively Affects Your Productivity

“Your ability to focus is restricted in cluttered environments, as well as your brain’s ability to process information. Clutter makes you distracted and unable to process information as efficiently as you do in an uncluttered, organized, and serene environment.”
http://bit.ly/2h9vxii

Mac vs. PC — Which Platform Should Your Small Business Choose

“Mac or PC? This age-old question is something entrepreneurs consider carefully, as the choice of one over the other can influence the success of their business. After thorough deliberation, the odds weigh in Apple’s favor, as more business professionals are choosing Mac over its Windows alternative.”
http://bit.ly/2zPxs3w

Most People Are Failing to Get the Right Amount of Sleep, Survey Says

“It’s no surprise that a lack of sleep can make people slower and less productive. That’s why it’s also not a shocker that two-thirds of American workers say they would be better employees if they got a few more hours of shut-eye.”
http://bit.ly/2z6Yd6i

Here’s a Better (and Less Whiny) Way to Say “That’s Not My Job”

“‘It’s not my job’ has become a phrase commonly used in the workplace. But that doesn’t mean it should be. Sure, this attitude may help you avoid doing extra work, but it’ll probably also prevent you from advancing in your career since you’ll be labeled as someone unwilling to go above and beyond.”
http://muse.cm/2gDz9bW

10 Things Incredibly Likable People Never, Ever Do (and Why You Love Them for It)

“Some people are incredibly likable because of the things they do. Some people are incredibly charismatic because of the things they do. And some people are incredibly likable because of the things they don’t do.”
http://on.inc.com/2lhGXVW

Quote of the Day

“The goal is not to be perfect by the end, the goal is to be better today.” — Simon Sinek

5 Ways to Solve Apartment Odor Problems

By | Fly Control, Odor Control

Room Sweet Room!

Apartment Odor
You’ve worked hard at finding the right tenants for your apartments. Whether you manage high-end apartments or economy apartments, quality is your tenants’ main consideration.

With many tenants using your units and other amenities, apartment odor can surface. In fact, the number one complaint from occupants is tobacco odors in hallways and rooms. It doesn’t matter if your rooms are smoke-free or not, some tenants will smoke. The smoke gets absorbed into linens, upholstery, drapery, and carpeting. That makes for a sour impression for any new renter entering an apartment for the first time. Aire-Master can help you make a great first impression.

Our odor control service is simply the best. You see, we don’t mask odors; we eliminate them! That’s because our deodorants attack odors at the molecular level — leaving odor-causing molecules odorless. We will eliminate unpleasant odors in rooms and fabrics, kitchenettes, showers, restrooms, and hallways. Let Aire-Master be your problem-solver!

Four-legged tenants are major sources of apartment odor

Apartment Odor - Pets

Pet owners love their pets. In fact, many of them treat their furry friends like their own children. Unfortunately, along with pets come the many odors associated with them — accidents, spills, and messes on floors, carpets, and fabrics.

Aire-Master is here to help. We will eliminate unpleasant odors caused by tenants and their pets in rooms, hallways, and lobbies. What’s left is a light, welcoming fragrance.

Your fitness center can be a breath of fresh air!

Apartment Odor - Fitness Center

You have done your part at catering to your fitness-focused residents by providing a fitness area. After all, it’s an amenity that’s a deciding factor for many tenants when looking for an apartment. Your staff has done a great job keeping these areas cleaned and maintained, but clean doesn’t always tackle the common, unpleasant odors that can build up.

Your tenants’ first impressions are crucial. This is where Aire-Master can help. We’re your personal trainer of odor control and disinfecting! We can make your clean fitness center smell clean and keep it virus and germ-free. We will eliminate unpleasant odors in workout areas, spas, showers, restrooms, and locker rooms.

Also, we have disinfectants available that can eliminate the MRSA virus as well as Hepatitis B (HBVB), Hepatitis C (HBVC), HIV, and VRE on all touch surfaces.

Add odor and insect control to your dumpster area

Apartment Odor - Trash Dumpster

Keeping a clean establishment for your tenants is your main priority. Residents expect it. All your hard work should be seamless and invisible. But keeping odors and flies invisible from residents is especially difficult when dealing with trash dumpsters and trash receptacles. After all, they’re a breeding ground for sour odors and a smorgasbord for germ-carrying flies. You can’t ignore these problems, and your tenants certainly won’t.

Let Aire-Master help. No one does odor control quicker and better than we do. We will eliminate unpleasant odors and flies in food prep and service areas, trash and dumpster spaces, loading dock entrances, and more. Let Aire-Master be your problem solvers!

Let scent marketing work its magic in your lobby

Apartment Odor - Lobby - Scent Marketing

Seconds after potential tenant walks through the front door of your of office, they’ve formed an opinion about your apartment complex — whether good or bad. You can do more than just eliminate unpleasant apartment odor; you can create a positive impression for your brand. That’s the power of Scent Marketing.

Scent marketing is the best-kept secret of many big companies and the most neglected tool in marketing. No other sense is as powerful on our emotions and recall as our sense of smell. Aire-Master brings you this effective tool to add to your marketing strategy. And best of all, it’s affordable no matter the size of your lobby.

Aire-Master fragrances are unique custom blends, designed for maximum performance and aroma quality. We offer a widest variety of fragrances. We’ll put scent marketing to work for you by helping you select a fragrance that is suited for your guests and environment.

Green Drain Prevents Odors and Other Floor Drain Problems

By | Odor Control, Product Information, Safety

Drainage technology is an area that has evolved very little since the invention of modern plumbing. Pipes haven’t increased in size, yet buildings are getting bigger and the volume of matter we now push through pipes are stressing them out. So, it’s not surprising that drain blockages have increased from things like: solids being flushed by waste disposals and macerators, as well as fats and solids being washed away in commercial kitchens.

To compound the problem, many buildings are going “green” — creating plumbing nightmares. Low-flush toilets, water-saving devices on taps and shower heads, and energy-efficient boilers are all well and good, but they can work against the original design of modern plumbing. Gravity and water are needed to push content through the pipes. The Green Drain™ may just be the solution you need!

Green Drain trap seal 

Water flows down; bugs, odors, and sewer gas stay out.

The Green Drain™ is an economical floor drain trap seal that allows water to flow down the drain while preventing pests, odors, or harmful gasses/pathogens from infiltrating the living or work space. It features a specially designed flap that springs back into place — stopping reverse airflow from escaping into the room. The Green Drain™ is available in four sizes to fit most commercial floor drain pipes.

Green Drain™ solves these problems.

Dry Traps

Airflow can reverse direction due to a dry trap. Instead of airflow going down the drain, it moves into the living/work area—allowing germs to spread. This can lead to pathogen spread. Viruses such as NORO and SARS can spread quickly through pipes and out drains. Green Drain™ eliminates the need for chemical treatments and respecting the “green environment” movement.

Sewer Smells

When the airflow reverses, sewer gas odors travel back into the living/work space through the drains. Sewer gas contains highly toxic substances such as hydrogen sulfide and ammonia. These gases are extremely flammable and exposure can cause headaches, nausea, dizziness, and irritation to the eyes and respiratory tract. The Green Drain™ has a one-way valve which eliminates odors, but still allows drains to functional properly.

Pest Infiltration

Flies can appear in restrooms and kitchens from floor drains. These flies originate in filthy conditions that can transmit microbes that are unhealthy. Also, people in restaurants, schools, and other public buildings can experience bronchial asthma by inhaling the dust fragments from dead flies. The Green Drain™ features a silicone skirt that stop pests from infiltrating.

Kid-tested, IAPMO approved!

The eco-friendly Green Drain™ is safe to use around children and pets. It complies with the applicable requirements of ASSE 1072-2007. It’s designed to eliminate odors escaping from drains, fumes wafting from sewage buildup, and pest infiltration. Whether in new construction or retrofitting into commercial or industrial floor drains, Green Drain™ is your solution that will save you time, money, water, and energy.

Here is a partial list of commercial businesses that benefit from the Green Drain™:

  • Hotels
  • Restaurants
  • Food processing plants
  • Hospitals
  • Commercial kitchens
  • Chemical plants
  • Schools
  • Laboratories

If your business is being negatively affected by odors and bugs caused by your drains, talk to us and see if Green Drain™ is the right solution for you.

Available from your local Aire-Master service representative

Contact your local Aire-Master representative to see how the Green Drain can combat your pest and sewer odors.

From MSDS to SDS (Safety Data Sheets)

By | Safety, Work Smarter

SDS - safety data sheets

OSHA revised its Hazard Communication Standard (HSC) in 2012, adopting its version of the Globally Harmonized System (GHS). Among other things, this required a switch from MSDS to SDS for information about chemicals employees might be exposed to in the workplace. Material Safety Data Sheets did not have a set format, making them inconsistent and more difficult to read and compare. Safety Data Sheets all follow the same format. Here is a collection of links providing more information about how to read, store, and use Safety Data Sheets.

From MSDS to SDS — GHS Brings Big Changes to Safety Data Sheets

“Maintaining an MSDS for every hazardous chemical and making them available to employees as part of the HCS’s Right-to-Know provisions – which says employees have the right to know about the chemicals to which they are exposed – is one of five key responsibilities employers have under the HCS.”
http://bit.ly/2u0KibU

How to Read A Safety Data Sheet (SDS)

“The information contained in the SDS is largely the same as the MSDS, except now the SDSs are required to be presented in a consistent user-friendly, 16-section format. This brief provides guidance to help workers who handle hazardous chemicals to become familiar with the format and understand the contents of the SDSs. The SDS includes information such as the properties of each chemical; the physical, health, and environmental health hazards; protective measures; and safety precautions for handling, storing, and transporting the chemical.”
http://bit.ly/2ukYwDT

The Safety Data Sheet (SDS) FAQ

“With OSHA’s regulatory updates under the Globally Harmonized Standard (GHS) which took full force in 2016 in the US, Material Safety Data Sheets (MSDS) are now called Safety Data Sheets (SDS). You will see both terms throughout this FAQ as it references various OSHA interpretation letters issued with the older term.”
http://bit.ly/2uZO2vn

The Change from MSDS to SDS

“OSHA’s HazCom 2012 rules require companies to have a Safety Data Sheet (SDS) for every hazardous chemical in the workplace. The SDS sounds like the old Material Safety Data Sheet (MSDS), but it’s not quite the same. For the difference to make sense, you need to know some of the story behind the change.”
http://bit.ly/2vpQCNl

Poor Restroom Conditions Drive Customers Away

By | Business, Cleaning And Disinfecting
Poor restroom conditions

Poor restroom conditions can keep customers from returning to your business, according to a 2017 survey by Bradley Corporation. When a customer uses a restroom that’s in bad shape, it puts all of your products and services in a bad light.

If you are a restaurant owner or manager, dirty restrooms will likely make a customer assume your kitchen is dirty, too. There’s a good chance that customer is not coming back.

Keeping your restrooms clean and well stocked is a great way to create value for your customers. Show them that you care about their well-being, that you go the extra mile to treat them right.

Customers believe the condition of your restrooms is a direct reflection of all your goods and services.

Patrons assume your restaurant kitchen is only as clean as your restrooms. Attention to detail means everything!

Customers will likely consider not returning to your business if they experience an unclean or smelly restroom.

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